Pity Kirby Smart – all the guy wants to do is talk and coach football, and in four months he’s had to devote unnecessary time and energy to blowups over transfer policy, the state legislative process, and now entertainment contracts. And to be sure some of the distraction falls back on Smart. Every little thing is not Something That Has to be Handled. Making it seem so gives agency to the energy sucks all too willing to turn every news item into the next frustrating distraction.
At most places the news that artists often have boilerplate appearance riders wouldn’t move the needle very much. But Georgia isn’t most places, and so the Ludacris contract must become a commentary on everything from Georgia’s open records law to the management of the athletic department. That might be a difference from Smart’s previous employer, but dealing with this different and often dysfunctional landscape is still part of the adjustment.
That this contract has become another distraction is unsurprising. It’s the natural conclusion of a deal that got rubber-stamped in the panic after a promoted pre-game concert was canceled and then saved just days before the event. It’s not as if the University had never hosted a Ludacris performance on campus with a very similar rider. For that Homecoming performance in 2010, shortly after Greg McGarity became athletic director, the University Union or Homecoming committee or whoever signed off on the contract, scratched a few offending items, and the show went on.
And for something so unimportant. Look – I was glad Ludacris performed and enjoyed what I could make out over the sound system pointed in the opposite direction. But as Smart admitted, the show “probably was overrated” in terms of drawing fans. I can’t see anyone making up their minds to attend G-Day based on a 15-minute appearance announced two days prior.
You can only guess how or if they’ll try to top 93KDay next year, but we can imagine that a pregame concert won’t be a part of the plans.