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Post UGA announces 5-year deal with XM

Friday July 6, 2007


I’ve written about this before, but UGA has officially announced its relationship with XM satellite radio.

XM Satellite Radio is now the official satellite radio home of the University of Georgia Athletic Association under a five-year sports broadcasting and marketing agreement starting in 2007.

XM Logo

XM will have all regular season Georgia football games, most men’s and women’s basketball games, and select games from other sports. They’ll also broadcast the football and basketball SEC championships. Though all football games will be available, a satellite provider only has so many channels to use, and they can’t do both home-and-away broadcasts of all games. They commit that "a minimum of eight games will feature the Georgia broadcast crew of Larry Munson, Scott Howard, and Loran Smith." In 2007, XM will also carry games for Arkansas, Kentucky, Mississippi State, Ole Miss and Tennessee, so it’s possible that you’ll only hear the Tennessee broadcast crew when we play in Knoxville. XM also has the ACC, so the Tech game might be another instance where XM won’t have the Georgia broadcast (with or without Munson).

Part of my reason for choosing Sirius last year was that most of the SEC schools were there, and it seemed reasonable that the remaining few (Georgia, Arkansas) would follow suit. Now not only will Georgia go with XM; the SEC itself will go with XM, and the remaining schools will come on board when their current agreements expire.

Georgia fans can go to http://www.xmradio.com/dawgs for a special offer on XM radios. With the investment I’ve already sunk into Sirius, I’m going to hold out hope that the proposed Sirius/XM merger goes through.

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