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Post SEC inks satellite radio deal with XM

Tuesday March 6, 2007

This is pretty surprising news. Most of the SEC members (except Georgia and Arkansas) had individually arranged deals on their own with Sirius. It now looks as if Georgia and Arkansas will be among the first SEC schools to join XM, and the others will come online as their Sirius deals expire. SEC conference events such as championship games and tournaments will also be on XM.

XM will provide complete coverage of SEC championships, starting with the SEC Men’s Basketball Tournament live from the Georgia Dome in Atlanta on Thursday through Sunday on XM channel 201.

XM will have the most SEC games on the radio with coast-to-coast live broadcasts of the University of Arkansas, University of Georgia, University of Kentucky, Mississippi State University, University of Mississippi and University of Tennessee football, basketball, and other sports starting in fall 2007.

As a Sirius subscriber who chose that service in part due to the trend set by the other SEC schools, I have to say that this sucks. Hopefully the Sirius-XM merger goes through and the choice of service becomes irrelevant.

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