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Post Limited capacity ticket plan announced for the 2020 season

Thursday August 20, 2020

They’re going to try. We know what the modified SEC-only schedule looks like, and now we know that a limited number of fans will be able to see it in person. The SEC will allow each school to set its own attendance policy subject to state and local regulations. The only common guideline is that only 500 visitor tickets will be allocated for each game, and those tickets will likely be held in reserve for the visitor’s family members and official traveling party. In other words, road games won’t be part of the new ticket application.

Georgia’s policy is similar to others we’ve seen. Tickets will be kept to 20-25% of capacity with social distancing enforced. Masks will be required outside of the seating area. Tickets will be allocated in blocks of four. This means roughly 20,000 tickets will be issued for each of Georgia’s four home games, and that figure includes tickets set aside for visitors, students, guests, faculty, administration, and all of the other usual uses. The rest of the tickets will be offered to donors, and they’ll have the option to request from one to four games based on contribution level with no guarantees. The general public will not be able to order tickets directly through Georgia.

Of course with capacity reduced, the policy also includes information about refunds and options for 2020 Hartman Fund donations and season ticket orders. Fans will have to decide to opt in or out of the new ticketing system to help UGA gauge demand and allocate the tickets. Fans will also have to decide what to do with the money already deposited for the 2020 season. Fortunately there are options regardless of the decision to opt in or out.

The big takeaways of the policy were:

  • Your seat location and priority level won’t be affected if you choose to opt out. This is very important for those who might have reservations about attending games.
  • 2020 donations and season ticket payments won’t roll over to 2021 but can be refunded or turned into a tax-deductible donation for 3x Hartman Fund points.
  • Unless your annual donation is over $5,000, you will be able to request at most one home game this year, and it’s not a sure thing. They’ll use the same system used for road games and postseason tickets, and demand at the top levels will determine how many tickets are available lower down the priority system.

I’d like to see who actually ends up using the tickets. Tailgating and games likely won’t be the elaborate social and networking opportunities we’re used to. No one will get more than four seats, and they won’t be in the location you’re used to around the same people. If (on-campus) tailgating is limited or prohibited, you’ll park, go to the game, and leave – maybe after grabbing a bite to eat. Will attending a game be less appealing with the social element stripped down?

Certainly there are some younger donors in the Magill Society, but a large share of Georgia’s top donors are older fans in more vulnerable age groups. Will they simply distribute their tickets to younger relatives or try to make some money reselling their tickets? Will they simply pass and open up tickets for donors at lower priority levels? I’m interested to see how that secondary market develops. Will there be much excess demand for those scarce 20,000 tickets? With Auburn and Tennessee coming to town, I expect there will be.

It’s also worth pointing out that even this revised policy is subject to change. It’s not likely that more tickets will be issued, but it could certainly go the other way if conditions merit. Venerated events like the Kentucky Derby and the Masters have announced that they’ll proceed this fall without fans or patrons. The schools would prefer to salvage as much ticket revenue as possible, but if it comes down to holding a game with no fans versus no game at all, the stands will be empty.



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