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Post Sanford improves concessions process – but not pricing

Wednesday August 29, 2018

The West endzone will be the most visible change for Sanford Stadium visitors this season, but fans can expect other improvements in and around the stadium intended to improve the fan experience.

Marc Weiszer has a piece up spotlighting some of the new processes and facilities that should improve the concessions inside the stadium. The West endzone project itself adds new points of sale (and restrooms), and we’ll see more Masters-style “grab and go” stations.

A variation of this “grab and go” system was introduced in Stegeman Coliseum last season, and it made a big difference. Line length even at peak times was shortened, and you were usually through the line within a minute or two. I hope fans at Sanford Stadium notice a similar improvement. Weiszer also mentions some of the technology they’re testing. I’m less enthusiastic about that, but I appreciate the effort and the goal to improve our time inside the stadium.

It’s unfair to compare Sanford Stadium with newer professional stadiums. Sanford is constrained in several directions by the campus, and most of it was built when “fan experience” related only to how well things were going Between the Hedges. The footprint of Mercedes-Benz Stadium is massive – even 25% larger than the Georgia Dome. That’s not due to a big difference in capacity; it’s wider concourses, more open gathering space, nearly 50% more points of sale, and more fan amenities. UGA has maximized the space in Reed Alley, the Gate 6 area, and now the West endzone, but that’s nothing next to what’s possible designing a modern stadium from scratch. Georgia’s improvements to Sanford Stadium will have to continue to be incremental. The kind of process review that led to the “grab and go” system is a creative way to get more out of limited space.

But while Georgia might be making it easier to get concessions, I haven’t seen anything about pricing. Several teams, some within our own state, are leading an intiative to make concessions prices more reasonable. The twist is that they’re seeing increased revenue and happier customers after lowering prices.

If you’ve been to an event at the Mercedes-Benz Stadium in Atlanta, you’ve noticed the prices for basic concessions. Sure, you’ll pay $8 for a Fox Bros. sandwich or a craft beer, but a bottle of water is $2. Same for a basic hot dog, pretzel, or popcorn. This “fan first” pricing was a big part of the buildup to the opening of the stadium. The Hawks will have a similar pricing plan in the refurbished Philips Arena.

It’s not a money-losing proposition either. The Falcons found that with more options and reasonable prices fans came into the stadium earlier and spent more. I found that to be my experience at a couple of events at the Benz – I was much more likely to grab an extra bottle of water or two during a game. It’s gone over well – so well that the Falcons and Mercedes-Benz Stadium are going even further for the 2018 season.

Now some colleges are beginning to roll out similar pricing schemes. Texas will introduce new pricing this year with most items ranging between $3 and $5. Ole Miss dropped prices for basketball last season. Mississippi State joined in with a big price drop this summer with many items now $2. Georgia Tech is offering 20% discounts on concessions to season ticket holders.

Even though Georgia might be limited in the points of sale it can add in Sanford Stadium, pricing is one thing they could look at for the next round of fan experience improvements. It’s not without precedent here – Georgia halved the pregame price of water for last season’s opener to encourage fans to arrive early on a hot day and continue into the stadium from the Dawg Walk. That was thoughtful and appreciated. The Dawg Walk seems to occur earlier and earlier each season, and it’s to the program’s benefit to have a large crowd at Dawg Walk that wants to transition into the stadium well before kickoff.

Post Likely starter might be unavailable for the opener

Wednesday August 29, 2018

That’s an ominous headline, isn’t it? Whose name comes to mind? Georgia’s already down one possible starter in Tyrique McGhee. Zamir White wasn’t expected to start, but he projected to be a heavy contributor.

The name I’m talking about is Terry Godwin. I have to admit that I’ve thought way too much about this, but it seems to be one of the more under-discussed stories of preseason. I don’t mean under-reported: reporters have diligently reported on Godwin’s presence and status at practice. It’s just that the news that Georgia’s leading returning receiver might or might not be available for the opener (and beyond – who knows?) has been greeted with such a nonchalance by most of us.

The story starts with a nagging knee and groin injury from spring. He played in G-Day but only recorded 2 catches for 8 yards. Godwin was still limited as preseason camp opened. After Godwin missed the first preseason scrimmage, Kirby Smart reported that Godwin was “still dinged up” and hoped he would be back “soon.” Godwin didn’t take part in the second scrimmage but went through drills. UGASports.com reported on August 21 that Godwin went through drills at practice and “did not appear limited.”

But Smart revealed on Monday that Godwin is now “questionable” for the season opener. Observers at practice this week have noted that Godwin isn’t even going through drills – at least the drills seen by the media. Apparently there’s a new injury – a “calf strain” added to the litany of nagging problems with which Godwin is struggling.

I know fans are excited about Demetris Robertson, and the returning group of Hardman, Ridley, Crumpton, and others leaves Georgia with a deep and talented group. But Godwin isn’t just the team’s most productive receiver in terms of raw stats, he’s also among the most efficient in the SEC. His availability might not matter for Austin Peay, but anything beyond that becomes a fairly large concern for Georgia’s offense.

Post Early opponents plan to test Georgia deep

Thursday August 23, 2018

Last week we looked at how Missouri’s productive TE might be a matchup problem for Georgia. Today it’s a different element of the pass game.

Georgia is replacing several contributors in the defensive backfield. Dominick Sanders tied the program record with 16 career interceptions. Aaron Davis was a multi-year starter. Malkom Parrish was arguably the unit’s surest tackler. The Dawgs avoided disaster when junior Deandre Baker decided to return for his senior season, but there are still issues with depth and experience in the secondary.

Georgia has several candidates for the open positions. Many of them are sophomores or younger. Unfortunately one of the more experienced players, Tyrique McGhee, has a foot injury that might keep him sidelined into September. That’s bad timing since Georgia will face two of the best quarterbacks they’ll see all season within the first four games. Georgia’s youth and depth in the secondary will be heavily tested in two early road games.

We saw first-hand in Athens last season what Missouri’s Drew Lock-to-Emanuel Hall connection is capable of. Hall can stretch the field on the outside and create room for Okwuegbunam and other receivers underneath.

South Carolina also plans to take more shots downfield.

“The way we take more risks, throwing more deep balls,” (backup QB Michael) Scarnecchia said when asked about the biggest difference between a Gamecock offense coordinated by Bryan McClendon and the one coordinated the last two years by Kurt Roper.

“It’s very important because we want to stretch the defense,” (QB coach Dan) Werner said. “We want to make sure they understand they have to cover the whole field. That’s going to be a huge part of our offense.”

Of course there’s plenty of risk with that approach especially when coupled with South Carolina’s stated intent to push tempo. A few quick low-percentage shots downfield could keep a defense on its heels, but it could also lead to plenty of three-and-outs and more possessions for opponents. With Georgia’s ability to run and move the ball, possessions could be few and far between for opponents.

Both opponents will likely use the running game as a counter to keep defenses honest and to set up pass plays with play-action and RPOs. Neither will try to be dominant on the ground. Georgia did well to limit both teams on the ground a year ago – South Carolina rushed for 43 yards and Missouri 59 with neither breaking a run longer than 15 yards. Missouri, with Derek Dooley calling the offense, might try to run a little more, but it should still be an offense heavy on the pass. Anything Georgia can do to keep these running games a nuisance at best will help the pass defense. These games will also be opportunities for Georgia’s next wave of pass rushers to establish themselves.

Kirby Smart understands that he doesn’t have much time to get a functional unit together.

Experience in the secondary. We lost a lot of guys that played a lot of snaps…We have some young players, but they haven’t played and haven’t played in our system. We have got to get those guys game ready really quick.

That group will be tested early by a pair of retooled offenses under new coordinators intent on producing big plays through the air.

Post Can there be Olympus without Zeus?

Thursday August 23, 2018

Because we need another “what it all means” piece about Zamir White’s knee.

Zamir White’s season-ending injury on Saturday was tough to take. The first concern of course is for White himself. He’s worked extremely hard to come back from his knee injury last fall, and he was just beginning to see the payoff from that work. White’s commitment last summer jump-started the amazing 2018 signing class, and landing the top tailback in the nation did a lot to ease concerns over losing Nick Chubb and Sony Michel.

White’s impact on the 2018 backfield has been in flux since his first injury. At first we had to consider the possibility of a backfield without White. Then as stories of his Chubb-like rehab appeared, we were encouraged that Zeus might be available for some, if not most, of the season. Preseason camp opened at the beginning of August, and Kirby Smart announced straight away that White was cleared for all activity (though still in a brace.) White might really see action from the season opener, and fans once again entertained dreams of another loaded backfield.

This latest injury brings us back full circle to the state of things last fall. Georgia must forge ahead with a backfield minus Zamir White for now. The good news is that plenty of pieces are in place for Georgia to have another productive rushing attack. The offensive line is talented, as deep as it’s been in years, and well-coached. Georgia will get yards on the ground from other sources. We’ll see Hardman and other receivers used on wildcat snaps and also on sweeps. Justin Fields adds a new rushing threat from the quarterback position, though Georgia’s depth concerns at QB could limit how many designed runs are called for Fields. There are three returning tailbacks with meaningful game experience. There’s another highly-rated newcomer who might prove to be one of the most exciting additions to the roster.

Even with all of that going for them, I do think the absence of White will be noticed. It’s not just his special skill set. He’s a certain style of back that filled a specific niche in the backfield that isn’t completely covered without him. Here’s what I mean:

Swift was devastating as a third option behind Chubb and Michel, and he seems to have all of the attributes of a star tailback. He’s about as proven as anyone can be without having started. The only question about Swift is his ability to scale his production with 2-3x as many carries. Chubb, Michel, and Gurley all missed time at some point in their careers with injuries. Can Swift prove to be durable enough to last through the season as the primary tailback? One fewer back makes that more difficult especially over a season that could last 15 games. Georgia will surely use its depth to manage the load on Swift, but his availability is the key to Georgia’s running game. A lingering groin injury from spring will have to be watched.

Holyfield and Herrien are in what I’d call Richard Samuel territory. You have some nice highlights, mostly from garbage time. Speed, size, and strength aren’t a problem. There are questions about vision and elusiveness and similar traits that distinguish decent backs from special ones. There’s no shame in struggling to break through behind Chubb and Michel, and no one is asking these two to replace a pair of top draft picks. But in addition to replacing Chubb and Michel, the Dawgs are also looking to replace Swift. Trotting in Swift after a steady pounding of Chubb and Michel was almost unfair, and both Holyfield and Herrien will have that opportunity to be the coup de grâce of this year’s team. Forget replacing Nick and Sony – matching Swift’s 618 yards from a year ago as the third tailback will require either Holyfield or Herrien to more than double their output.

James Cook is now the lone newcomer, and how fortunate are we that he saw an opportunity at Georgia? Reports out of preseason camp have Cook as a potential breakout star, and that would help to ease the blow of White’s absence. Most of the accolades though have had to do with Cook’s versatility and his potential as a receiving weapon out of the backfield. Sometimes a tailback just has to be a tailback and get three yards between the tackles. Comparisons of White to Chubb and Cook to Sony Michel were convenient shorthand during recruiting, but the versatility of Michel was only part of his story. Michel was a solid guy who carried at least 20 more pounds as a senior than Cook will as a freshman. Necessity forced Michel to learn how to run inside as the featured back when Chubb was injured in 2015, and he became a better and more-rounded tailback for it. I don’t expect that of Cook right out of the gate.

The situation isn’t as dire as it was from, say, 2003-2005. Those were some very good Georgia teams that earned two SEC East titles, but the running game might have held those teams back from even bigger things. Georgia isn’t trotting out inexperienced players unsure of who might step up. 2007 might be a good measuring stick for this group – you had Knowshon Moreno bust out for 1,334 yards, and Thomas Brown had a solid 779. Both averaged over 5 YPC. Kregg Lumpkin was the only other tailback of note on that roster, and he was injured. The 2018 group is deeper, but I’d like to see if two backs emerge to be as productive as the Moreno/Brown tandem was in 2007. A third back north of 500 yards would mean another formidable rushing attack.

Post What it means to replace Nick and Sony

Tuesday August 14, 2018

Football Study Hall has a piece looking at the most well-rounded tailbacks from 2017. To determine how well-rounded a back is, they looked at the combination of efficiency and explosiveness. For efficiency, they looked at a back’s success rate relative to the expected success rate for a play, and explosiveness compared actual vs. expected IsoPP. All of that is defined much better in the post.

There were only 22 backs in 2017 with at least 150 carries “who rated in the 50th percentile in both marginal efficiency and explosiveness.” It should come as no surprise that Georgia had two of those 22. Nick Chubb and Sony Michel weren’t just productive in terms of yardage. They were both among the best in the nation at being efficient and explosive, and they accomplished that sharing carries in a tailback rotation that went five-deep. Michel was in the 80th percentile in both categories.

That’s what Georgia is attempting to replace at tailback. It’s not just 2,600 yards and 31 TD. It’s generating that production with a consistency of both efficiency and explosiveness.

One point the FSH piece makes is how running the ball is a tough way to get ahead.

First things first: it must be noted that, of these 83 players, only 28 produced a marginal efficiency above zero percent. As with what people have begun to firmly establish on the pro side…running is a reasonably lower-ceilinged endeavor. It’s lower-risk, too, and some teams have certainly figured out how to run more than others, but for a majority of feature backs, handing them the ball was likely to put you behind schedule. It was also far less likely to produce big plays — only 18 of these 83 produced a marginal explosiveness above plus-0.0 points per successful run.

Georgia was able to buck that trend and produce a dominant running game in 2017 largely because they had an unusual concentration of backs who could stay ahead of the chains (efficient success rate) and possessed a better-than-most threat to rip off an explosive run. It would be an accomplishment for Georgia to have one such back in 2018 – it was nearly unstoppable to have two. That alone suggests a larger role for the passing game for Georgia’s offense in 2018.

Another interesting thing from that post: Georgia faced six of the 19 rushing quarterbacks (60+ attempts, not including sacks) who rated in the 50th percentile or better in both rushing efficiency and explosiveness. The results?

  • Taylor Lamb (App St.): 10 carries, 66 yards, 1 TD, 32 long
  • Brandon Wimbush (Notre Dame): 16 carries, 1 yard, 1 TD, 8 long
  • Nick Fitzgerald (Mississippi State): 10 carries, 47 yards, 0 TD, 14 long
  • Stephen Johnson (Kentucky): 8 carries, 4 yards, 0 TD, 7 long
  • Jalen Hurts (Alabama): 6 carries, 47 yards, 0 TD, 31 long
  • Baker Mayfield (Oklahoma): 12 carries, 1 yard, 0 TD, 22 long

Yes, those yardage totals include sack yardage, but the few explosive runs Georgia gave up to rushing quarterbacks were more or less inconsequential. Considering that the scrambling QB was considered an Achilles heel of the defense entering the season, those are some fairly impressive results against a half-dozen of the nation’s most well-rounded rushing quarterbacks.

Post Matchups that keep you up at night

Tuesday August 14, 2018

The stars have aligned to bring several Missouri previews across the wire this week. We’ve all circled the South Carolina trip as an early battle in the SEC East, but there’s another September trip to another Columbia that will test Georgia’s reloaded defense.

Missouri of course got Georgia’s attention last season with a competitive first half and tallied the most points scored on Georgia until the Auburn game. They’re replacing a creative offensive coordinator (with Derek Dooley) and lose productive receiver J’Mon Moore. But talented quarterback Drew Lock returns after considering a jump to the NFL, and deep threat Emanuel Hall will remain a favorite target. In 2017 Hall got behind the Georgia defense for 141 yards and two long scores on just four receptions.

But the Missouri player I find myself dwelling on is sophomore TE Albert Okwuegbunam. Georgia fans will be glad to see South Carolina’s Hayden Hurst gone, but “Albert O” might be in a position to take Hurst’s place as a nightmare matchup. As a freshman Okwuegbunam caught 29 passes for 415 yards and an impressive 11 touchdowns. Better than 1 out of every 3 catches went for a score. Only Ole Miss’s A.J. Brown, considered the SEC’s top returning wide receiver, had as many receiving touchdowns.

Okwuegbunam caught a four-yard shovel pass for Missouri’s first touchdown in Athens last year, but he’s most dangerous releasing down the seam. He’s a favorite target on pop passes where interior defenders must pay attention to the run and also follow the imposing tight end releasing right past them. At a solid 6’5″ and 260 lbs., he’s a load for most defensive backs and elusive enough to get open against slower linebackers.

Modern offenses love to feature the Gronkowski-style receiver exactly because of that speed vs. size conundrum, and Missouri seems to have found their Gronk in Okwuegbunam. It’s something Georgia is looking for in its fleet of tight ends, and it’s why Georgia fans ask about the position every offseason. There’s a trade-off in a power running game when the TE must often stay in to block, but we know that hasn’t been Missouri’s identity.

Other than the shovel pass on which Okwuegbunam sliced through Georgia’s interior defense, he had just one other reception in the game. The matchup interests me more this year because of what Georgia lost on the interior of the defense. The Dawgs will miss Roquan Smith for many reasons, and his pass coverage ability is near the top of the list. That had been a big weakness of Georgia’s middle linebackers prior to Smith, and it’s not an easy job even for the best. Georgia also loses ball-hawking defensive back Dominick Sanders. Sanders worked at both safety and star – positions that might be asked to pick up a releasing tight end down the seam. We’ll find out in September if Georgia’s replacements at both ILB and safety/star can be as effective containing one of the SEC’s most prolific scorers.

Post I have been in the revenge business so long…I do not know what to do

Wednesday August 1, 2018

Whether it was an actual motivator of the 2017 team or or just a fan meme, the “Revenge Tour” theme took on a life of its own as the Bulldogs plowed through their 2017 schedule. When you lose five games the previous season, there are ample opportunities for revenge. Georgia throttled by an average of 41.5-7 the four teams they played last season that beat the Bulldogs in 2016. Facing Auburn in the SEC title game gave the Dawgs one more chance to avenge a loss, and that turned out pretty well too.

So with winning streaks over all scheduled 2018 opponents, where should the Bulldogs turn for motivation? It will be the other team more often than not looking for payback against Georgia. Georgia will be hunted each week as a highly-ranked target. No, a team in Georgia’s position shouldn’t need anything special to prepare for each game, but that doesn’t mean we can’t give it to them. We might have to dig a little deeper, but there are still some scores to settle for the 2018 team.

1) Tech. Let’s put it this way: Tech hasn’t won three straight in Athens since The Streak. They retired the jersey of the Georgia player that ended that dark era. Georgia was in a good position to win each of the last two Athens games, and most of us surely have sour memories of the squib kick in 2014 or the collapse in 2016 – both resulting in an excruciating last-second loss. Georgia should be heavily favored to get the home win, but another home loss would be devastating both in terms of the rivalry and also any postseason hopes Georgia might hold at that point.

2) Florida. Last season’s win was thoroughly enjoyable, and it was even more enjoyable to sit back and revel in the final 3+ quarters with the game well in hand. It was only one win though, and that’s just a small step towards righting the lopsided series record since 1990. Prior to last season’s breakthrough Georgia had lost three straight in the series, and surely you don’t forget Florida winning in 2014 with 400+ rushing yards and completing just three passes. We’re only a couple of seasons removed from the quarterback experiment in 2015 that toppled a coaching staff. No, the 2017 win was nice, but it’s just a start. The Dawgs haven’t had consecutive double-digit margins of victory in Jacksonville since 1987-88.

3) Tennessee. Forget 41-0. Forget the Pruitt storylines. We know any network worth its salt will lead its coverage of this game with the Hail Mary. Tennessee last left the Sanford Stadium field with a win after 15 of the most wild seconds of football you’ll ever see. Some key contributors in that game are long gone, but enough remain who want to erase that memory. Riley Ridley was a hero for all of ten seconds. It didn’t help that the Dawgs blew a 17-0 lead too. Mad yet?

4) Auburn. So the SEC championship was a measure of revenge. Fine. Auburn still spoiled Georgia’s undefeated regular season. If the season goes the way we expect, Georgia might come into this game in an identical position. It’s bad enough to give Auburn that satisfaction once. Two seasons in a row would be a black mark. For a time about 20 years ago, the road team had the upper hand in this series. Mark Richt changed that, and the Dawgs haven’t lost a home game to Auburn since 2005. Let’s keep it that way.

5) Vanderbilt. Yes, poor, hapless Vanderbilt – specialists at ruining Homecoming. As with Tech and the Vols, this game is more about what happened on Vanderbilt’s last trip to Sanford Stadium. The last time we saw them in Athens, a Georgia team with Chubb and Michel decided to run tiny Isaiah McKenzie on a decisive 4th and 1. Derek Mason got his signature SEC win at Georgia’s expense and on Georgia’s field. I’m still not over it, and I hope the players who were around then aren’t. Never underestimate an opportunity to stomp Vanderbilt, because nothing defines an underachieving season like losing to the Commodores.

6) South Carolina. You might be able to find a redshirt senior or two who were around for the 2014 loss in Columbia, but this isn’t really about revenge. It’s more about Georgia claiming what’s theirs and reinforcing the accomplishment of last season. This is the first title defense against the mouthy challenger. The talk from the east has already started, and a handful of pundits think this could be an early stumble for Georgia. A loss here could put serious pressure on Georgia’s chances to repeat in the SEC East. I expect Georgia to be locked in for this one.

7) UMass. Because screw those guys, right?