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Post How to mess up a perfectly reasonable price increase

Thursday February 8, 2018

Two things bugged me about Georgia’s decision to raise ticket prices. I really don’t have much problem with the increase itself. We all know what the market is like, and anyone who’s followed the Dawgs on the road has first-hand experience with the concept of premium pricing. Two things though…


Outgoing athletics board member Janet Frick noted that the board wasn’t given the full proposal on paper until the meeting at which the proposal was approved. That implies that those who submitted the proposal expected it to sail through the approval process as-is without much consideration, dissent, or discussion. In this case, they were probably right. Even Frick admits that the proposal was “appropriate,” and there was no real objection. Frick’s larger point has to do with transparency.

“Organizations are healthier when there is time and consideration and full vetting of decisions before they happen. We need discussion and dissent. That leads to better long-term decisions. No one benefits from a “rubberstamp” mentality,” she tweeted.

There have been too many stories lately about institutions turning a blind eye to ongoing abuse within athletic organizations. There have been no such allegations at Georgia, and Seth Emerson does a good job of discussing the issue as it pertains to Georgia. These instances of abuse elsewhere festered for years in large part because the individuals and systems in positions of responsibility allowed them to continue. The coverup doesn’t have to be active, though in some horrific cases it was. Often it was enough to remain passive – to not ask questions, to kick the can down the road, or to blindly sign off on the decisions and actions of others.

Yes, it’s a stretch to mention an uncontroversial ticket price increase in the same breath as the far more serious problems that reach all the way to the NCAA commissioner. What they have in common though is some breakdown in oversight. It’s one thing to be careless with the presentation of a proposal, but I doubt Frick would raise the issue if this were the only instance of a “rubberstamp mentality” she had encountered in three years on the board. Transparency, dissent, and discussion don’t have to be contrarian. As Frick notes, they’re signs of a healthy oversight body that’s likely to be out in front of more substantial problems.

Update: I think we understand now why the proposal was rushed through the board. The administration didn’t seem prepared to present any kind of coherent case in support of the proposal to the general public, let alone to the board charged with the program’s oversight.

More for less

We know that the 2018 home schedule, especially the non-conference part, isn’t all that great.* We’re used to our biggest SEC rivalry game played off-campus. We also know that Kirby Smart is in favor of playing major programs at neutral sites to start the season. The economics favor neutral site games.

What it all means is that even with the ticket price increase we’re less likely to see Georgia’s best games included as part of the season ticket package. Notre Dame will be an exception, but that was agreed to years ago. Not only will you be paying more for your season tickets, there will also be one and occasionally two additional tickets at premium prices above even the highest $75 home ticket price. Your season ticket package will contain four, and sometimes only three, SEC opponents, Tech every other year, and whatever lower-tier nonconference games the school can negotiate.

As a friend put it, if you’re going to raise prices I want more $75 games and fewer $55 ones.

* – What happened with the 2017 home schedule was pure alchemy. 2017 was supposed to be a garbage home slate full of sleepy nooners. Somehow we ended up with an unprecedented number of late games and the opportunity to see in person:

  • Fromm’s immediate impact coming off the bench
  • The team come into its own against MSU, the darling of September
  • How the team and Fromm would respond in a shootout against Missouri
  • The team clinch the SEC East against SC
  • Sending off a legendary senior class in the home finale

Not a bad year to be in Sanford Stadium.

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