I’m OK with the idea of an increase – it’s been over ten years, and Georgia has lagged behind much of the SEC. The kind of program we want costs big money. And, yes, most of that increase will go to things that fans won’t (directly) see or benefit from.
The kicker to me has to do with a story from May:
Smart likes the idea of beginning a season against a top opponent to put his players on a big stage. It can also add more attention to the program than it otherwise may get to start a season.
Even as the cost to attend home games rises, many of the more attractive games going forward are likely to be off-campus. For Smart, it makes sense for the reasons outlined above. He saw the benefit of the big neutral site games while at Alabama. It also makes sense for Georgia’s bank account: neutral site games come with premium ticket prices and bring in more money than a home-and-home series would with the same opponent.
Fans will be asked to contribute more for what’s likely to be a lesser home schedule. You’ll have the usual SEC slate, and Tech will visit every other year, and more attractive opponents in Athens are likely to be few and far between. Alabama under Nick Saban has hosted only one power conference opponent at home: Penn State in 2010. (That’s no knock on their schedule; they almost always have a challenging opener.) Georgia will have a visit from Notre Dame in 2019 which was arranged before Smart took over. But if you want to see some of the better non-conference games on Georgia’s future schedules, be prepared to travel and pay on top of your increased donation and season tickets.