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Post The next frontier in staffing?

Tuesday May 10, 2016

Put a few recent Kirby Smart quotes together.

First this one:

“We could literally work our window, we have a 14-day window where we can do camps, we could work every day somewhere else and never have them at our place.”

Then this one:

“What people don’t get is that you don’t have to send your whole staff. You can send one coach. You can send five coaches. We’re going to have representation at a lot of them, but which ones specifically I can’t tell you.”

And finally

“‘Where do I send my coaches. Where do I send my support staff? Where is it a priority to send them?.'” he said. “We’ve only got so many guys who can go out, so where do we send them?”

It’s pretty clear that most coaches (with a few high-profile exceptions) were just fine with the satellite camp ban. But the ban has been lifted, and coaches – Kirby Smart included – are lining up to participate, if only to play defense against rivals and competitors coming to town. As Smart explains, you have a scarce resource (the availability of coaches) and a skyrocketing supply of opportunities that will only increase under the current rules.

Smart’s mention of “support staff” interests me though. If these camps prove fruitful, bigger programs will tackle this camp issue the way they tackle most issues: money. The head coach will attend a few select camps, assistants – individually or in groups – will work several others. But for the large number of smaller camps where just having a presence would do, I could see these programs hiring dedicated staffers to represent the program. (It’s a happy twist that SEC schools would love to see the ban back in place but are among the few with the resources to hire staffers and attend more camps.)

This idea isn’t completely out of left field. Some Georgia die-hards might remember Ray Lamb who worked as the program’s director of high school relations under Mark Richt. Lamb conceded that “the NCAA reduced the role I was in to virtually nothing,” but a similar staffer (or group) charged with cultivating relationships with these camps could take on the additional duties still allowed by the rules that were part of Lamb’s job. It could be an accomplished coach from the high school ranks like Lamb who would be known among the camp organizers. It could also be a recent alum with his eye on a coaching career and a name that’s familiar to prospects.

I don’t know what NCAA regulations would have to say about this idea. Smart mentioning support staffers leads me to believe that there is at least some opening for consideration. There are of course rules about which coaches can and can’t recruit off campus, but these are instructional camps. We also don’t know if these camps will prove to be worth the trouble. I have my doubts – the real work is done on campus and during the recruiting process. But if there’s something of substance to be had there, big programs are already spending money on more trivial things than getting additional face time with prospects.