Since 1995 - Insightful commentary on the Georgia Bulldogs

Post Bulldogs’ Atlanta presence expands with new radio deal

Monday April 4, 2011

There was a lot of chatter over the weekend about Georgia broadcasts moving to Atlanta’s 680 the Fan. I wondered why Georgia would be terminating their long-standing relationship with WSB, but a reading of the official announcement sort of cleared things up. 680/93.7 FM is not the new home of the Dawgs…they’ve just signed on as “The Official Sports Talk Radio Station of the Georgia Bulldogs.”

I doubt that means you can’t talk about the Dawgs on 790 or any other station, which is a good thing since the Barnhart/Durham show there is the best college football talk in town. But what it does mean is more Georgia-focused coverage and presence in the Atlanta media market. We’ll get…

Bulldog focused primetime programming, to begin on or before July 1, 2011, press conferences and comprehensive coverage of the Georgia Bulldogs and UGA’s various sports programs.

Since WSB doesn’t have much sports programming beyond their news operation, this makes sense. We’ll still have the games, Bulldog Brunch, coaches’ shows, and all of the other current programming on WSB. We’ll just get press conferences and some other additional programming to be determined on 680/93.7. One bit of good news for fans of the Diamond Dawgs:

The partnership will also bring play-by-play of Georgia Baseball to Sports Radio 680 The Fan’s sister station 1230AM The Fan 2 (WFOM-AM), beginning in May of 2011. The Fan 2 is based in Marietta, Georgia and covers Cobb, Gwinnett and most of Fulton County.

That’s great. I hope the deal eventually expands to cover other sports like the Lady Dogs.

Comments are closed.