With the economy and a recently-implemented ticket priority system to blame, South Carolina “is not likely to sell all of its football season tickets” for the 2009 season. It would be the first time since Lou Holtz arrived a decade ago that the Gamecocks have not sold out of their approximately 57,000 season tickets.

In response, the program has retooled its advertising budget to promote season tickets, and they are also targeting younger alumni and loyal fans who didn’t have access to season tickets before.