If you want to target the discriminating bourbon drinker in Columbus, Ohio, taking a shot at Michigan with a giant billboard can’t hurt.

One of the MGoBlog commenters, a Michigan fan living in Columbus, confirmed the authenticity of the billboard. Though if you’re a Michigan guy in Columbus, aren’t you more or less just crying yourself to sleep every night anyway?

Michigan fans looking for an alternate, though far less potent, beverage might want to consider VitaminWater. The Coca-Cola-owned beverage company is filming a commercial that should go over really well in the heart of Maker’s Mark country.

According to a KSR source, Vitamin Water is producing a new television ad featuring Christian Laettner and Rick Pitino which is likely to run throughout the NCAA Tournament. According to the source, the advertisement was shot yesterday in Louisville and will show Laettner following Pitino around his house making “the shot” over and over to torment him.