Since 1995 - Insightful commentary on the Georgia Bulldogs

Post I’m kinda glad UGA was left out of this campaign

Friday November 14, 2008

A memo from an agency developing a campaign for ESPN’s college basketball coverage hit the news this week. The idea was to have a person representing the school working an ESPN phone bank getting people from their school to watch ESPN’s college basketball coverage. The result was stereotyperiffic. ESPN killed the campaign after learning of the memo.

I’m shocked – SHOCKED – that a New York agency mostly overlooked the SEC for an ESPN college basketball marketing campaign, but it’s probably for the best. The banjo music would have been distracting. But don’t deny you laughed a little knowing chuckle and got an instant visual upon reading this…


FEMALE. Tennessee is orange crazy. The ice tray in her orange fridge, that freezes the water she dyes orange, is that orange. The party girl cowboy hat she wears is a white and orange zebra print. The tattoo on her lower back is Pantone 3 for that Tennessee orange. The only thing that’s not orange is her dog, which is the mascot Smokey. Did we mention she’s crazy? A slutty girl who would hang out at the cowgirl hall of fame.

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