Since 1995 - Insightful commentary on the Georgia Bulldogs

Post One of these things is not like the others…

Monday January 14, 2008

The NCAA held an educational session called "Crisis Communication Planning Strategies and Tools" at its annual convention in Nashville over the weekend. Two of the discussion leaders were from Virginia Tech and Bluffton. "Crisis" doesn’t begin to describe what those schools went through last year; Virginia Tech had a massacre on its campus, and Bluffton lost members of its baseball team in a bus accident in Atlanta.

There was a third member of this panel: a representative from Rutgers. What crisis did the Scarlet Knights deal with last year that’s in the same ballpark as a mass murder and a fatal bus accident? Oh, that’s right. Their women’s basketball team was insulted on a national radio show.

I give full credit to the Bluffton and Virginia Tech representatives for not asking Rutgers’ senior director of media relations Greg Trevor, "are you lost?"

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